Perspectives and insights for Public Affairs

Master the art of stakeholder engagement in Public Affairs with this beginner's guide. Learn about strategic timing, political hooks, and effective follow-up to boost your impact.

We are looking ahead to what 2026 will bring for Public Affairs: Responsibility for risk assessment, increased reporting and measuring, and further integration of AI.

Enhver beslutning i verden træffes af mennesker - personer med forskellige niveauer af indflydelse og betydning. Og hvis du vil øge bevidstheden om din dagsorden eller påvirke en beslutning, skal du kende disse menneskers tankegang. Her kommer stakeholder-mapping ind som et simpelt, men gennemprøvet værktøj for Public Affairs professionelle.

Political monitoring is a key tool for Public Affairs teams; allowing them to stay ahead of political developments, keeping management informed, and ultimately maximizing their political influence.

Stakeholder management is becoming a central and strategic discipline. Organisations - and Public Affairs teams in particular - must embrace it to keep up in a digital age.

In this article, we investigate the different understandings of Public Affairs and define the discipline.

Sosun S. Breitenbach is new CEO at Ulobby and will lead Ulobby in a close partnership with Michell Nørgaard Jensen. Mariann Malchau Olsen is new Head of Public Affairs Solutions.

Is the political conversation moving from X to Bluesky? And how do you deal with this as a Public Affairs department?

Er den politiske samtale ved at flytte fra X til Bluesky? Og hvordan griber man som Public Affairs-afdeling dette an?

Tre tendenser, der vil karakterisere Public Affairs i 2024. Hør mere i The Persuaders' podcast.

I Public Affairs er det centralt at arbejde koordineret og strategisk med sine stakeholder-relationer. Lær, hvordan et SRM-system kan understøtte dit arbejde.

Måske har du hørt om de fire P'er i marketing - Ulobby giver dig her de fem P'er for Public Affairs