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Public Affairs-trends 2024: Hvad skal vi forvente?

Tre tendenser, der vil karakterisere Public Affairs i 2024. Hør mere i The Persuaders' podcast.

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Kompleksiteten i Public Affairs: Hvorfor stakeholder-relationer kræver mere end blot et CRM-system

I Public Affairs er det centralt at arbejde koordineret og strategisk med sine stakeholder-relationer. Lær, hvordan et SRM-system kan understøtte dit arbejde.

Public Affairs Resources

Sådan bruger du stakeholder-mapping i dit Public Affairs-arbejde

Enhver beslutning i verden træffes af mennesker - personer med forskellige niveauer af indflydelse og betydning. Og hvis du vil øge bevidstheden om din dagsorden eller påvirke en beslutning, skal du kende disse menneskers tankegang. Her kommer stakeholder-mapping ind som et simpelt, men gennemprøvet værktøj for Public Affairs professionelle.

Public Affairs Resources

De fem P'er i Public Affairs-management

Måske har du hørt om de fire P'er i marketing - Ulobby giver dig her de fem P'er for Public Affairs

Public Affairs Resources

De tre ‘need to have’ værktøjer i Public Affairs

I de senere år er flere relevante værktøjer blevet tilgængelige for Public Affairs, og det er vigtigt at prioritere, hvilke værktøjer der er 'need to have', og hvilke der er 'nice to have'. Vi præsenterer her de tre essentielle værktøjer, vi har identificeret.

Public Affairs Resources

7 important roles of the Public Affairs department

More and more companies understand the importance of having strategic balance in how they compose a team. This holds true for the Public Affairs departments as well which historically have suffered from too much hiring through network instead of through a broad view on complementary competencies. The most common title in Public Affairs is of course PA-manager, but we are beginning to see a much more differentiated view on PA in many successful organizations. We have therefore identified 7 roles that all hold a place in the competent PA-department. Note, that several roles of course can be held by one person, but they will often assume the relevant role required by the situation.

Public Affairs Resources

20 things you should have in your Public Affairs toolbox

As a Public Affairs professional you have many tools available to create attention on a relevant issue or assert your organisation's influence. But often we see PA people getting stuck with a few of their favorite tools and thus miss out on new opportunities and tactics. Therefore we are going back to PA basics and will in a series of four articles present you with the 20 essential tools for Public Affairs work. The list of PA tools is extracted from Ulobby CEO Anders Kopp Jensen’s book The Public Affairs Engine - please note that the tools are not ranked in any particular order - their usefulness always depends on the situation and the nature of your organisation.

Public Affairs Resources

De fem mest efterspurgte kompetencer for Public Affairs-professionelle

Hvordan vil du beskrive de vigtigste kompetencer for en Public Affairs-medarbejder i din organisation? For mange er dette et vanskeligt spørgsmål, da PA kan omfatte en bred vifte af opgaver. Her identificerer vi fem kernefærdigheder.

Public Affairs Resources

Let’s talk about ethics and image of Public Affairs

Working in the intersection between government and business creates a myriad of complex challenges. Ethics is of course an important issue to discuss with your team and reflect upon. Poor ethics, resulting in a shady morality, have been an increasing problem in the past few decades. But PA and lobbyism today still have an image problem. Movies like “Thank You for Smoking” or hit series like “House of Cards” confirm the stereotype or assumptions about people working in the cross-section between business and politics. Even just using the words, “Public Affairs” or “lobbyism”, at a dinner party or in public, can sometimes call for attacks with accusations such as “corruption” or statements like “Ihr seid doch alle gekaufte lobbyisten” as someone wrote in German on Twitter when promoting this guide, which probably doesn’t need any translation.

Public Affairs Resources

Tre tendenser for Public Affairs i 2021

Et nyt år er lig med nye perspektiver. 2020 var et specielt år for alle - også for Public Affairs-branchen. Men hvad vil 2021 bringe for Public Affairs? Ulobby CEO Anders Kopp Jensen præsenterer her 3 trends, han mener vil præge Public Affairs i 2021.

News

The four ‘must haves’ in any Public Affairs plan

As many Public Affairs professionals will know, the PA department can have many different tasks to handle, some which may not even be core for a PA function. This depends of course on the organization, the raison d’être for the PA function and how many people will be working to execute the tasks. However, every good PA department starts with a plan - and in this extract from his book “The Public Affairs Engine” Ulobby CEO Anders Kopp Jensen gives his 2 cents on the four essential parts of such a PA-plan.

Public Affairs Resources

Fem fokusområder for dine første 100 dage i en Public Affairs-rolle

De første 100 dage betyder noget - også når du begynder i en ny rolle i Public Affairs. Lyt og lær, analysér, vis fremgang, alliancer og planer for fremtiden er nøgleordene.

Public Affairs Resources