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Tre tendenser, der vil karakterisere Public Affairs i 2024. Hør mere i The Persuaders' podcast.

I Public Affairs er det centralt at arbejde koordineret og strategisk med sine stakeholder-relationer. Lær, hvordan et SRM-system kan understøtte dit arbejde.

Enhver beslutning i verden træffes af mennesker - personer med forskellige niveauer af indflydelse og betydning. Og hvis du vil øge bevidstheden om din dagsorden eller påvirke en beslutning, skal du kende disse menneskers tankegang. Her kommer stakeholder-mapping ind som et simpelt, men gennemprøvet værktøj for Public Affairs professionelle.

Måske har du hørt om de fire P'er i marketing - Ulobby giver dig her de fem P'er for Public Affairs

I de senere år er flere relevante værktøjer blevet tilgængelige for Public Affairs, og det er vigtigt at prioritere, hvilke værktøjer der er 'need to have', og hvilke der er 'nice to have'. Vi præsenterer her de tre essentielle værktøjer, vi har identificeret.

More and more companies understand the importance of having strategic balance in how they compose a team. This holds true for the Public Affairs departments as well which historically have suffered from too much hiring through network instead of through a broad view on complementary competencies. The most common title in Public Affairs is of course PA-manager, but we are beginning to see a much more differentiated view on PA in many successful organizations. We have therefore identified 7 roles that all hold a place in the competent PA-department. Note, that several roles of course can be held by one person, but they will often assume the relevant role required by the situation.

I Public Affairs har du mange værktøjer til rådighed til at skabe opmærksomhed om et relevant emne eller øge din organisations indflydelse. Vi går tilbage til grundlæggende PA og præsenterer dig for 20 vigtige værktøjer til Public Affairs-arbejdet.

Hvordan vil du beskrive de vigtigste kompetencer for en Public Affairs-medarbejder i din organisation? For mange er dette et vanskeligt spørgsmål, da PA kan omfatte en bred vifte af opgaver. Her identificerer vi fem kernefærdigheder.

Working in the intersection between government and business creates a myriad of complex challenges. Ethics is of course an important issue to discuss with your team and reflect upon. Poor ethics, resulting in a shady morality, have been an increasing problem in the past few decades. But PA and lobbyism today still have an image problem. Movies like “Thank You for Smoking” or hit series like “House of Cards” confirm the stereotype or assumptions about people working in the cross-section between business and politics. Even just using the words, “Public Affairs” or “lobbyism”, at a dinner party or in public, can sometimes call for attacks with accusations such as “corruption” or statements like “Ihr seid doch alle gekaufte lobbyisten” as someone wrote in German on Twitter when promoting this guide, which probably doesn’t need any translation.

Et nyt år er lig med nye perspektiver. 2020 var et specielt år for alle - også for Public Affairs-branchen. Men hvad vil 2021 bringe for Public Affairs? Ulobby CEO Anders Kopp Jensen præsenterer her 3 trends, han mener vil præge Public Affairs i 2021.

As many Public Affairs professionals will know, the PA department can have many different tasks to handle, some which may not even be core for a PA function. This depends of course on the organization, the raison d’être for the PA function and how many people will be working to execute the tasks. However, every good PA department starts with a plan - and in this extract from his book “The Public Affairs Engine” Ulobby CEO Anders Kopp Jensen gives his 2 cents on the four essential parts of such a PA-plan.

De første 100 dage betyder noget - også når du begynder i en ny rolle i Public Affairs. Lyt og lær, analysér, vis fremgang, alliancer og planer for fremtiden er nøgleordene.