Perspectives and insights for Public Affairs

Most Public Affairs teams work hard, but still fall short on stakeholder impact. Here are the four mistakes that explain why, and how to fix them.

Public Affairs in election years requires a focus on storytelling, managing political risks, and building ties with future leaders.

Master the art of stakeholder engagement in Public Affairs with this beginner's guide. Learn about strategic timing, political hooks, and effective follow-up to boost your impact.

We are looking ahead to what 2026 will bring for Public Affairs: Responsibility for risk assessment, increased reporting and measuring, and further integration of AI.

Stakeholder mapping is a simple but proven tool for Public Affairs professionals that creates a comprehensive overview of the stakeholder landscape, while also being understandable for other people in your organization.

Political monitoring is a key tool for Public Affairs teams; allowing them to stay ahead of political developments, keeping management informed, and ultimately maximizing their political influence.

Stakeholder management is becoming a central and strategic discipline. Organisations - and Public Affairs teams in particular - must embrace it to keep up in a digital age.

In this article, we investigate the different understandings of Public Affairs and define the discipline.

Sosun S. Breitenbach is new CEO at Ulobby and will lead Ulobby in a close partnership with Michell Nørgaard Jensen. Mariann Malchau Olsen is new Head of Public Affairs Solutions.

Is the political conversation moving from X to Bluesky? And how do you deal with this as a Public Affairs department?

Three trends that will characterise Public Affairs in 2024. Hear more on The Persuaders' podcast.

In Public Affairs, stakeholder relations are key and you need to work with these in a coordinated and strategic manner. Learn how a stakeholder relations management system can support your work.