Story
Ulobby was founded in 2016 by Anders Kopp Jensen and Bertel Torp with a clear ambition: To professionalize how Public Affairs is managed.
Public Affairs plays an increasingly central role in organizations, yet the work is still too often fragmented across tools, inboxes and individuals.
Our mission is to build software that allows Public Affairs professionals to work with structure, continuity, and clarity - and to make their efforts visible and explainable within their organizations.
Ulobby is built for Public Affairs as a discipline, not as a collection of tasks.
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Based on a true story
With backgrounds in Public Affairs and politics, our founders experienced first-hand how much time and attention was spent on manual tracking, coordination, and reporting - instead of strategy and engagement. They saw how critical knowledge about issues, stakeholders, and decisions often lived in personal notes or inboxes, making Public Affairs vulnerable to turnover and silos.
Ulobby was created to change that: By giving Public Affairs professionals a shared system that preserves context, history, and insight over time.
Born in Copenhagen
Ulobby was born in Copenhagen, shaped by the Nordic tradition of transparency, strong institutions, and structured dialogue between stakeholders and decision-makers.
From Denmark, Ulobby has grown to support Public Affairs work across the Nordics and the European political landscape, including Brussels.
While political systems differ, the challenge is the same everywhere: Managing complexity, timing, and relationships in a way that allows Public Affairs to create real impact.
Ulobby exists to help Public Affairs professionals stay in control - even when the political landscape moves fast.
EU native
The Ulobby team is geographically dispersed, with employees across the EU. We know the practical and political problems which arise across and between borders first hand, and we are no stranger to multi-party politics, intergovernmental issues, and the matrix of supranational institutions that is the EU.
Investor relations
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Ulobby Investor information
