Insight reports for Public Affairs
Insight reports are designed for situations where standard monitoring and reporting are not enough. Ulobby’s Insight reports combine platform data with expert analysis to provide deeper understanding of political agendas, stakeholder dynamics, and your organisation’s position on an issue.
Understand how issues, narratives, and stakeholders evolve
Insight reports help Public Affairs teams understand how an issue develops over time - not just what is being said, but by whom and in what context.
Reports can be used to prepare strategic decisions, support internal alignment, or document how stakeholder positions and narratives change before, during, or after a political campaign or crisis.
Insights are based on Ulobby’s data combined with expert analysis, ensuring relevance and political context. For the reports, Ulobby’s constantly updated political data can be supplemented with additional materials relevant to your organisation.
This allows reports to reflect both the broader political landscape and your organisation’s specific position within it.
Typical questions insight reports help answer:
How stakeholder positions are developing
Discover new stakeholders, understand stakeholder activities and opinions expressed in parliament and on SoMe, and see how stakeholders interact.
How narratives and language change over time
Text analysis can be conducted on various texts - from SoMe-posts to press releases - and can reveal new insights about vocabulary on a chosen topic. Going further, sentiment analysis can help you understand whether the emotional tone surrounding a political area is positive, neutral, or negative.
How your position compares to others
Benchmark analysis allows you to compare your position with competitors, perceptions of an area over time, or vocabulary and sentiment across different groups.
How political attention evolves around an issue
Get a better understanding of activities in parliament; for instance, which stakeholders and what sub-topics are driving parliamentary activity on your issues or mentions of your organization.
When insight reports make sense
Insight reports are typically used when Public Affairs teams need a deeper understanding of how an issue, a narrative, or a stakeholder landscape is developing. They are often used before key decisions, during major initiatives, or to document change over time - for example before and after a campaign, a regulatory process, or a period of intensified political attention. Insight reports can be delivered as one-off analyses or on a recurring basis, depending on your needs.
Inspiration
We follow the latest news in Public Affairs closely and are, if we must say so ourselves, experts on the field. Read more about the latest trends in Public Affairs, learn from the experts, and much more.
