Perspectives and insights for Public Affairs

On public affairs as a people business: measuring on the bottom line, lessons from two top politicians and why AI can’t replace the craft.

How to prepare for the Swedish Lobbying Register before July 2027 – lessons from Finland and the new law explained.

On public affairs in the pharmaceutical industry: getting in early, building networks and learning to speak to the hearts of decision-makers.

In Public Affairs, being right isn't always enough. You also have to be right at the right time.

Public Affairs KPIs shouldn't stop at counting meetings. See how to move from activity-tracking to a real, measurable picture of stakeholder engagement.

Most Public Affairs teams work hard, but still fall short on stakeholder impact. Here are the four mistakes that explain why, and how to fix them.

Public Affairs in election years requires a focus on storytelling, managing political risks, and building ties with future leaders.

Master the art of stakeholder engagement in Public Affairs with this beginner's guide. Learn about strategic timing, political hooks, and effective follow-up to boost your impact.

We are looking ahead to what 2026 will bring for Public Affairs: Responsibility for risk assessment, increased reporting and measuring, and further integration of AI.

Stakeholder mapping is a simple but proven tool for Public Affairs professionals that creates a comprehensive overview of the stakeholder landscape, while also being understandable for other people in your organization.

Political monitoring is a key tool for Public Affairs teams; allowing them to stay ahead of political developments, keeping management informed, and ultimately maximizing their political influence.

Stakeholder management is becoming a central and strategic discipline. Organisations - and Public Affairs teams in particular - must embrace it to keep up in a digital age.