Stakeholder mapping as a strategic tool for Public Affairs
Turn complex political landscapes into actionable insights with stakeholder mapping. Move beyond static spreadsheets and gain an overview of who influences your agenda and how to engage them effectively.
Identification
Spot the gatekeepers, not just the politicians
Insight
Map stakeholders based on influence and attitude
Action
Apply the right strategy for every stakeholder
Continuity
Keep your maps dynamic and aligned with reality
The value of stakeholder mapping
Every political decision is made by individuals. Stakeholder mapping is a proven tool to visualize the stakeholder landscape, using the classic influence and attitude matrix. This visual overview allows your team to stop wasting time on "lost causes" and focus on swaying the undecided or empowering your allies.
The digital edge
A stakeholder map is not a one-time exercise; it should be a living document that guides actions. The Ulobby platform lets you keep all your stakeholder maps in one central database, along with information about stakeholder interactions, notes, and monitoring. Digitalising your stakeholder management is the best way to ensure the entire organization is aligned and that your strategy evolves as fast as the political landscape.
