The Persuaders podcast – season 1, episode 6 – Eurelectric - Kristian Ruby
Jun 29, 2021

The Persuaders podcast – season 1, episode 6 – Eurelectric - Kristian Ruby

This time we are joined by Kristian Ruby, secretary general for Eurelectric.

Kristian has a background from journalism, he has worked as a speechwriter, as an assistant to former commissioner for climate action, Connie Hedegaard, he has worked as a public affairs advisor and as chief policy officer for windeurope - and is now the secretary general for Eurelectric.

Eurelectric represent 3500 companies in the value chain of electricity, and in this episode, Kristian shares his views on:

- How to prioritize issues and formulate a common vision of this industry

- How to handle competing interests

- How he sees Public Affairs as a driver for important societal agendas & change

Finally, Kristian shares his perspectives on how they deal with the concept of green-washing, the importance of telling good stories which change behaviour, and how Kristian saw that COVID-19 brought out some climate sceptics - and how they countered and tried to make the pandemic a launch pad for green change.

The host of the Persuaders podcast is Anders Kopp Jensen, founder and CEO of Ulobby. 

Link to episodes on Apple Podcast


The Persuaders podcast – season 1, episode 6 – Eurelectric - Kristian Ruby

Annette comes from a digital PR and communications agency and has previously worked as a customer success manager. At Ulobby, she provides support across all departments in the organization. She is the coordinating link for our external partners and helps the company's initiatives internally as well as externally. She is an amateur photographer, SoMe enthusiast and lover of wine, food, and all things cultural. She spends her days outside work with friends and family.

Annette Kildegaard

Public Affairs Coordinator

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