The Persuaders podcast – season 1, episode 5 – Philip Morris - Yiannis Korkovelos
May 26, 2021

The Persuaders podcast – season 1, episode 5 – Philip Morris - Yiannis Korkovelos

In the fifth episode of the Persuaders podcast we fly to Brussels and talk to Yiannis Korkovelos, EU Government Affairs Manager at Philip Morris.

Yiannis is a seasoned PA pro with experience from Singapore, Paris, London and Brussels. In this episode Yiannis shares some perspectives from his own world: how PMI is going through massive changes as they are working towards a smoke-free world and why and how they are working with ESG and sustainability.

Yiannis also shares some insights on working in an - for some - controversial area, the increased expectations from stakeholders which come with the turf, and the importance of working with data and facts.

And finally Yiannis shares his views on why PA should come closer to the CEO and how a PA pro in 2021 should be ready to communicate quickly with the outside world and have a consumer-centric approach.

The host of the Persuaders podcast is Anders Kopp Jensen, founder and CEO of Ulobby. 

Link to episodes on Apple Podcast


The Persuaders podcast – season 1, episode 5 – Philip Morris - Yiannis Korkovelos

Annette comes from a digital PR and communications agency and has previously worked as a customer success manager. At Ulobby, she provides support across all departments in the organization. She is the coordinating link for our external partners and helps the company's initiatives internally as well as externally. She is an amateur photographer, SoMe enthusiast and lover of wine, food, and all things cultural. She spends her days outside work with friends and family.

Annette Kildegaard

Public Affairs Coordinator

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