Learn from the PA experts! New blog post by Tommy Goodwin – Vice President for the Exhibitions & Conferences Alliance (ECA)
May 4, 2023

Learn from the PA experts! New blog post by Tommy Goodwin – Vice President for the Exhibitions & Conferences Alliance (ECA)

In this week's interview with Anders Kopp, Tommy Goodwin, Vice President for the Exhibitions & Conferences Alliance (ECA), shared his insights on the transatlantic Public Affairs ecosystem.

Goodwin highlighted the importance of keeping up with the Public Affairs community through various resources such as blogs, LinkedIn, thought leadership from leading firms and consultancies, and podcasts. He also recommended some of his favorites including National Institute for Lobbying & Ethics, Society of European Affairs Professional, and The Persuaders podcast.

Goodwin believes that future Public Affairs professionals will need to effectively link Public Affairs to organizational strategy and marry business strategy and political acumen. Lastly, Goodwin emphasized the importance of having the Public Affairs department as close to the organization's leader as possible to achieve its strategic promise as an organizational value driver. Read the blogpost here.

The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.

Learn from the PA experts! New blog post by Tommy Goodwin – Vice President for the Exhibitions & Conferences Alliance (ECA)

Annette comes from a digital PR and communications agency and has previously worked as a customer success manager. At Ulobby, she provides support across all departments in the organization. She is the coordinating link for our external partners and helps the company's initiatives internally as well as externally. She is an amateur photographer and lover of wine, food, and all things cultural. She spends her days outside work with friends and family.

Annette Kildegaard

Coordinator

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