Learn from the PA experts! New blog post by Sosun Sendi – Public Affairs Director at Ulobby
This week on The Public Affairs Engine Blog, Anders Kopp interviews Sosun Sendi, our very own Public Affairs Director here at Ulobby.
Sosun shares her methods of staying updated on Public Affairs, which include following PA experts on different channels and listening to podcasts like "The Persuaders Podcast" and "Pluxcast" by Patrick Keating and Connor Allen. Discussing the future skills required for PA professionals, Sosun believes that the pandemic has highlighted the importance of political decisions on businesses. PA professionals need to speak the language of C-level executives, embrace technology, and demonstrate a solid understanding of how to generate business to maintain their relevance.
Ulobby, being a software company, doesn't have a dedicated PA department, but Sosun communicates with PA professionals across Europe, where departments typically range from 3-5 people. She believes the ideal position for the PA function is where C-level executives understand its importance and value for the bottom line.
Read the blogpost and learn more about her daily rutines and thoughts here.
The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.
