Learn from the PA experts! New blog post by Mikael Gotfredsen – Head of Public Affairs for Roche in Denmark
In this week's interview with Anders Kopp, Mikael Gotfredsen, the Head of Public Affairs for Roche in Denmark, discusses his approach to staying updated in the field of Public Affairs.
He emphasizes the importance of collaboration and networking with talented professionals in the life science industry and various industry organizations. Gotfredsen values learning from other sectors and follows notable Public Affairs professionals on LinkedIn. When asked about a respected individual in the industry, he mentions Ingrid Reumert, SVP Global Stakeholder Relations at Ørsted, for her integrity and impressive career.
Looking ahead, Gotfredsen believes that future PA professionals will need social and people skills, a holistic corporate knowledge, strategic capabilities, and the ability to lead cross-industry collaborations. He suggests that the PA department should ideally be closely connected to the CEO or the executive leadership team to ensure integration with strategy development and critical business decisions.
Gotfredsen's background includes extensive political experience and roles in healthcare organizations. Read the blogpost here.
The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.
