This week's post on The Public Affairs Engine Blog features an interview with Michael Hunnicke, Head of EU Public Affairs at Grundfos. Michael discusses how he keeps up to date with Public Affairs, highlighting the benefit of living and working in the Brussels environment, which naturally keeps him informed.
He identifies the biggest challenge in Public Affairs as maintaining focus on areas where it can create a real impact for both society and business. With extensive legislation negotiations at the European level, setting clear priorities is essential.
Looking ahead, Michael predicts that Public Affairs professionals will need a solid business understanding to shape legislation for future market potential. He also sees a growing role for geopolitical advisory in Public Affairs due to its impact on business.
At Grundfos, the PA department is part of the communication department, which allows for close collaboration with sustainability and communication teams. However, Michael emphasizes the importance of not becoming isolated and maintaining close ties with business divisions to ensure sufficient business impact.
Read the full blogpost here.
The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.