This week's post on The Public Affairs Engine Blog features an interview by Anders Kopp with Lotte Abildgaard, Director of Public Policy at GSMA Europe. Lotte discusses how she keeps up to date with public affairs, highlighting the importance of timeliness, persistency, and credibility.
She values learnings from internal studies and reports as well as collaborations with external institutions for intelligence. Lotte respects a former manager who, despite not being from an EU country, effectively positioned a state-owned company in Brussels through strategic communication and stakeholder engagement.
Looking ahead, Lotte emphasizes that future PA professionals need to understand business strategy, match it with the political and regulatory landscape, and communicate complex messages seamlessly. Regarding the placement of the PA function in an organization, Lotte suggests a combination with regulation and communication within a corporate unit, closely aligned with company strategy. She believes that senior management understanding the role of PA is key to utilizing the function optimally for promoting company priorities.
Read the full interview on the blog here.
The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.