Learn from the PA experts! New blog post by Katarina Molin – Head of EU External Affairs & Advocacy at Braskem
In this week's post on The Public Affairs Engine Blog, Anders Kopp interviews Katarina Molin, Head of EU External Affairs & Advocacy at Braskem.
Katarina relies on the "Brussels grapevine" and LinkedIn for staying updated on Public Affairs. She identifies the biggest challenge as the fast-paced EU policy environment and the need to plan for the next political term in 2024.
She has a deep respect for the late Tony Long from WWF EPO for his passion and personal engagement and she also mentions Aaron McLoughlin at FleishmanHillard for sharing valuable insights on lobbying. Regarding the ideal placement of the PA function, Katarina suggests it should have a direct reporting line to top management but acknowledges that it's often situated within a business unit. She emphasizes the importance of a close connection with external communications and regular exposure to top management to align advocacy efforts with corporate strategy.
Read the full blogpost here.
The Public Affairs engine website takes its name from the book “The Public Affairs Engine” authored by Ulobby’s CEO and co-founder, Anders Kopp Jensen. To offer readers a genuine understanding of the essence of Public Affairs, the website features a blog on which distinguished public affairs experts every week answer a series of questions about their daily tasks, habits and routines. These guest bloggers are carefully selected for their exceptional industry knowledge and contributions to the betterment of the public affairs profession.
